{
  "brand": "Lokaphala",
  "version": "1.0",
  "colors": {
    "jagatLime": { "hex": "#A9FF3F", "rgb": [169, 255, 63], "cmykApprox": [34, 0, 75, 0] },
    "basecampForest": { "hex": "#10271E", "rgb": [16, 39, 30], "cmykApprox": [59, 0, 23, 85] },
    "rimba": { "hex": "#183C2D", "rgb": [24, 60, 45], "cmykApprox": [60, 0, 25, 76] },
    "campBone": { "hex": "#F2EEE2", "rgb": [242, 238, 226], "cmykApprox": [0, 2, 7, 5] },
    "trailCharcoal": { "hex": "#302E2E", "rgb": [48, 46, 46], "cmykApprox": [0, 4, 4, 81] }
  },
  "typography": {
    "display": ["Impact", "Haettenschweiler", "Arial Narrow Bold", "sans-serif"],
    "body": ["Arial", "Helvetica", "sans-serif"]
  },
  "voice": ["tegas", "membumi", "kolektif", "optimistis", "aktif"],
  "messagePillars": ["kaderisasi", "edukasi", "kampanye"],
  "tagline": "Jaga Jagat, Mulai dari Satu Generasi."
}